A family business, quietly looking after Pakistani homes for over three decades.
What started in 1991 as a small toothbrush operation in Karachi has grown into a household name behind three trusted brands — Gorey, MuMta and Aroma. We still make every product the same way: with care, to a global standard, and a little bit of pride.
Built on the kind of care you find in every Pakistani home.
Gorey was founded in Karachi in 1991 with a single, stubborn idea: that a toothbrush — something most people pick up without thinking — deserves to be made well. That same idea has carried us through the next thirty-five years, and into baby care with MuMta and home fragrance with Aroma.
Today we're the only global-standard toothbrush supplier in our region, certified to ISO 9001 and Halal standards, with products in homes far beyond Pakistan. But the kitchen-table thinking hasn't really changed: make it well, make it honest, make it for people you'd serve dinner to.
Thirty-five years, one promise.
From a single product line to three brands serving every part of the home — here are the moments that shaped us.
The first brush
Gorey is founded in Karachi as a toothbrush manufacturer with a focus on quality and accessibility.
Aroma joins the family
Our home fragrance line launches, bringing fresher washrooms to Pakistani households across the country.
MuMta is born
BPA-free soothers, feeders and nipples — a baby care brand built around the safety and trust new parents deserve.
ISO 9001 & Halal certified
Recognition that what we'd been doing all along met the highest international quality and ethical standards.
Bamboo & biodegradable
Our first plant-based toothbrush range — a small change with a big intent: making care kinder to the planet.
Three brands, one home
Trusted by retailers, pharmacies and distributors across Pakistan and the wider region.
Five small ideas we keep coming back to.
Quality, quietly.
The best products don't shout about how they're made. They just keep working, day after day.
Care for people.
Our products end up in mouths, on babies' lips, in family homes. That's not something we take lightly.
Care for the planet.
Bamboo, recycled materials, less plastic — small choices that add up over a million households.
Honest pricing.
Quality shouldn't only be available to a few. We work hard to keep our products affordable for everyone.
Made in Pakistan.
Designed, manufactured and quality-checked in Karachi. We're proud of where we're from — and what we ship.
Built to last.
Three decades and counting. The same family. The same promise.
Held to the standards we'd want for our own family.
Independent certifications keep us honest. Every Gorey, MuMta and Aroma product is manufactured under quality systems that meet international benchmarks for safety, hygiene and ethics.
Request our spec sheets →9001:2015
Quality management
Certified
Ethics & ingredients
Free
All MuMta baby products
Made in Pakistan
Karachi-manufactured
“Some of our customers have been with us since their grandparents brushed with our toothbrushes. That's a responsibility we take seriously.”— Gorey leadership
